✨ Visionary Creative Director, Copy (all genders) - Lounge by Zalando (Parental Leave Cover, 12 months contract) for Zalando Berlin

THE ROLE & THE TEAM

We are searching for a highly organized and visionary Creative Director, Copy to join our dynamic Brand & Creative team. In this pivotal role, you will act as the guardian of our brand's language and narrative architecture, defining the messaging that shapes our identity and drives cultural resonance across all platforms.

You will work in symbiotic collaboration with Creative Direction and Art Directors, ensuring that strategic copy is a core component of every creative concept from inception. Partnering with Creative Strategy, you will translate high-level visions into impactful, resonant copy strategies that solidify our competitive advantage.

ABOUT LOUNGE BY ZALANDO

Lounge by Zalando is a premier online outlet for fashion and lifestyle, operating in 25 European countries. We provide members with daily, limited-time sales featuring discounts of up to 75%. Our strength lies in our curated selection, ranging from niche labels to luxury brands. We are pioneers in supply-chain innovation, offering a smart, modern way to shop and sell fashion.

INCLUSIVE BY DESIGN

Zalando aims to be the leading pan-European ecosystem for fashion, built on inclusivity. We value qualifications and merit above all else and welcome applications regardless of gender identity, background, or disability. We focus purely on your professional potential, so there is no need to include photos or personal status information in your application.

YOUR CORE RESPONSIBILITIES

• Drive Creative Vision: Partner with Art Directors to shape campaign narratives and define high-level messaging strategies alongside senior leadership.
• Optimize Performance Copy: Lead the strategy for performance marketing, using data-driven insights to iterate seasonal copy and boost conversion rates.
• Steward Brand Voice: Ensure consistency across all touchpoints, from marketing campaigns to UX copy, while leading the strategic adoption of AI tools.
• Oversee Localization: Manage global naming strategies and collaborate with external agencies to ensure transcreated messaging remains faithful to the brand while respecting local nuances.
• Stakeholder Management: Champion the value of creative work and influence senior stakeholders across multiple complex projects simultaneously.

YOUR PROFILE

• Experience: You bring at least 5 years of experience as a strategic Creative Director, Copy, or in a similar leadership role within a fast-paced agency or e-commerce environment.
• Strategy Expert: You understand full-funnel content strategy, balancing brand storytelling with technical UX copy and performance marketing.
• Communication Skills: You are an expert at managing stakeholders and aligning diverse teams around shared creative goals.
• Tech-Savvy: You have a passion for integrating AI tools into workflows without losing brand soul or tonality.
• Localization Knowledge: You have experience managing external agencies to maintain message fidelity across international markets.
• Language: Fluency in English is essential for this role.

OUR OFFER

Zalando provides a comprehensive benefits package designed to support your professional and personal growth:

• Employee shares program and significant discounts on Zalando and Lounge by Zalando products.
• Hybrid working model with up to 60% remote work per week and the option to work from abroad for 30 days annually.
• 27 days of initial vacation and two paid volunteering days per year.
• Relocation assistance and extensive family services, including counseling.
• Health and wellbeing options, including mental health coaching and Wellhub access.
• Continuous development through our dedicated training platform and biannual reviews.