🚀 Principal Product Manager Growth Platform (all genders) at Zalando in Berlin - Strategic Marketing Automation

Zalando

Berlin

Stichworte

Martech
AI
ProductManagement
E-Commerce
GrowthPlatform
Berlin
Zalando
MarketingAutomation
Braze
SaaS

Zusammenfassung

Zalando sucht einen erfahrenen Principal Product Manager für die Growth Platform in Berlin, um die Marketing-Technologie von Lounge by Zalando auf das nächste Level zu heben. In dieser Schlüsselposition verantworten Sie die Produktstrategie hinter den Kampagnen- und Daten-Hubs sowie die Integration von KI-gesteuerten Marketing-Systemen. Sie fungieren als zentrale Schnittstelle zwischen technischer Architektur und kommerzieller Geschäftsführung für über 20 europäische Märkte. Ziel ist der Aufbau einer autonomen, hochskalierbaren Marketing-Engine, die Millionen von Kunden täglich erreicht. Diese Rolle bietet die Chance, die Zukunft des E-Commerce-Marketings in einem der führenden europäischen Mode-Ökosysteme maßgeblich zu gestalten.

Benefits und Qualifikationen

Mitarbeiteraktienprogramm
40% Rabatt auf Zalando Produkte
27 Tage Urlaub
Relocation-Unterstützung
Erfahrung mit Braze oder CDPs
Expertise in KI/ML-Produkten
Fundierte Martech-Kenntnisse

Stellenausschreibung

THE ROLE & THE TEAM

Lounge by Zalando is a premier online shopping club for fashion and lifestyle, reaching millions of members across more than 20 European markets. The Growth & Lifecycle team acts as the engine of this success, delivering personalized messages to over a million users every day. As a Principal Product Manager, you will be the marketing technology authority within the mission's product leadership, driving the evolution of our high-impact platform.

YOUR MISSION

You will take full ownership of the product infrastructure powering our growth engine. This includes managing campaign and product data hubs, our Braze-based messaging platform, and the integration of data-science models for customer communication. Your goal is to lead the transition toward an autonomous, revenue-generating marketing engine driven by AI. You will bridge the gap between technical architecture and commercial strategy, ensuring our platform remains scalable, efficient, and compliant.

WHAT YOU WILL DO

Develop and execute the platform product strategy for data hubs, messaging infrastructure, and automation services.
Lead the delivery of an autonomous marketing engine using AI agents for Paid, SEO, and CRM channels.
Automate operational processes to ensure maximum campaign quality and drive automated revenue growth.
Collaborate with Principal Engineers on architectural decisions involving APIs, event streams, and data models.
Ensure all personalization and messaging systems are GDPR-compliant by design to maintain customer trust.
Mentor senior product managers and elevate the technical standards within the product organization.

WHAT WE ARE LOOKING FOR

Extensive hands-on experience with modern MarTech stacks, including ESP/CRM platforms like Braze and customer data platforms.
A proven track record in platform product management, turning complex infrastructure into actionable roadmaps.
Technical fluency to lead architectural discussions and represent product needs to engineering teams effectively.
Experience shipping AI or ML-powered products to production, with a focus on observability and guardrails.
Strong background in hypothesis-driven development and large-scale experimentation.
Excellent communication skills with the ability to translate deep technical realities for executive leadership.