Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
We are looking for a Sales Operations & Data Integration Manager (d/f/m) to play a key role in steering and accelerating our User Acquisition & Upsell functions to success.
About Kleinanzeigen PRO:
Besides the huge offer of private listings Kleinanzeigen is the perfect platform for commercial users to market their goods and services. Our paid business product PRO is one of Kleinanzeigen’s biggest success stories and forms our professional offering for small and medium-sized businesses (SMBs) with a local presence.
Improving, connecting and scaling our customer data base with our sales and marketing channels will be one of our business key strategic goals over the next few years.
Your role:
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Development and Continuous Improvement of Customer Data Strategy
- Act as a key driver for the development and continuous improvement of the business unit's overall customer data strategy.
- Enhance the quality, completeness, and accessibility of customer data.
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Integration of Sales and Marketing Channels
- Connect various sales and marketing channels to enable integrated campaigns and data sharing.
- Jointly implement automation solutions with Salesforce Consulting, Sales & Marketing Analytics, etc. to enhance efficiency in Sales, Marketing and CRM processes.
- Set up automated and dynamic lead campaigns in collaboration with Sales and Marketing
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Business Reporting and Tracking
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Set up and own business reports and dashboards for the sales/marketing funnel to facilitate data-driven decision-making.
- Drive efficiency and revenue growth through data-driven insights.
- Lead projects to improve tracking and reporting capabilities to successfully measure marketing and sales activities
- Vendor Management; Serve as main point of contact for external sales data platform provider (“Oneclick”) and understand requirements from our Telesales vendors, internal Salesforce Consulting team as well as relevant stakeholders to direct data platform provider to adapting their services towards these requirements
- Work closely with Performance Marketing, CRM, Telesales & Key Account Management, Analytics, as well as the Head of Sales.
- Drive cross-functional collaboration to execute go-to-market strategies effectively.
Your Profile:
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Bachelor's or Master's degree in Business, Marketing, Data Science, or a related field / professional experience
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Proven experience in a similar role with a focus on customer data management, sales and marketing optimization.
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Strong understanding of CRM systems ( Salesforce.... [Vollständig anzeigen] preferred), marketing automation tools and data integration platforms.
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Experience with dialer software is a plus
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Strong project management skills
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Analytical mindset with a focus on data-driven decision-making
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Excellent communication and collaboration skills to translate results into easily digestible messages and deliver tangible results in multi-stakeholder and corporate environment
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Fluent in English, advanced in German
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
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An attractive Base Salary
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Participation in our Short Term Incentive plan (annual bonus)
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Employee Stock Purchase Program with a match from Adevinta
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!
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A 24/7 Employee Assistance Program for you and your family, becaus