🚀 Senior Marketing Growth and Experimentation Lead at trivago in Dortmund – Expert for Data-Driven Testing and Global Growth

Stichworte

• GrowthMarketing
• Experimentation
• DataScience
• MarketingStrategy
• A/BTesting
• trivago
• Dortmund
• PerformanceMarketing
• LeadGeneration
• Optimierung

Zusammenfassung

trivago sucht einen visionären Marketing Growth and Experimentation Lead für den Standort Dortmund, um ein neues Team für skalierbare Experimente aufzubauen. In dieser strategischen Schlüsselposition entwickeln Sie eine Roadmap für die Entdeckung und Validierung neuer Geschäftsmöglichkeiten über verschiedene Marketingkanäle hinweg. Sie führen ein multidisziplinäres Team und arbeiten eng mit der Geschäftsführung zusammen, um datengestützte Entscheidungen für das Unternehmenswachstum zu treffen. Die Rolle vereint Datenanalyse mit Geschäftsexpertise, um den Markteinfluss der weltweit führenden Hotelsuchmaschine nachhaltig zu steigern. Es erwartet Sie ein innovatives Umfeld, das technologische Exzellenz und eine agile Test-and-Learn-Kultur fördert.

Benefits und Qualifikationen

• 8+ Jahre Erfahrung
• Relocation-Paket
• Fitness-Optionen & Gym
• Visa-Support
• Selbstbestimmter Urlaub
• KI-Transformations-Fokus
• Zuschuss zur Kinderbetreuung

Stellenausschreibung

Lead the Future of Travel Marketing as Growth and Experimentation Expert

Trivago is looking for a visionary leader to spearhead our newly established Marketing Growth and Experimentation team. In this central role, you will create a scalable framework to identify and exploit new business opportunities across all marketing channels. By merging data-driven insights with strategic business expertise, you will drive the innovation flywheel that maintains our position as a global leader in hotel metasearch.

How You Will Drive Impact

• Build and mentor a high-performing team of growth specialists and analysts, fostering a culture rooted in curiosity and continuous testing.
• Manage the opportunity pipeline by sourcing fresh ideas and guiding them through a rigorous roadmap from discovery to full validation.
• Develop sophisticated business cases to secure strategic investments and facilitate high-level go/no-go decisions.
• Design and execute complex experiments, including A/B tests and geo-lifts, while defining clear success metrics and guardrails.
• Partner with Brand, Performance Marketing, and Product teams to scale validated initiatives and ensure seamless handovers.
• Optimize the experimentation process by removing operational friction and streamlining governance for faster results.
• Communicate complex experiment results into compelling narratives for executive leadership to influence future investment strategies.

Qualities for Success

• At least 8 years of experience in growth marketing, marketing strategy, or experimentation, with a minimum of 3 years in a leadership role.
• Demonstrated success in uncovering and scaling new marketing tactics through data-backed pilots and business cases.
• Sharp business acumen with the ability to link experimental outcomes directly to revenue and margin growth.
• Exceptional stakeholder management skills and the ability to drive alignment across cross-functional departments.
• A quantitative or business-related degree; an MBA or advanced degree is highly desirable.
• Fluency in English and a strong interest in emerging technologies like AI-powered marketing and personalization.

What We Offer You

We invest in your professional evolution through personalized coaching, specialized workshops, and access to a comprehensive campus library. For those joining us from abroad, we provide full visa support and attractive relocation packages. Benefit from a flexible work environment with self-determined vacation days and hybrid working models. On-site, you can enjoy our modern gym, diverse fitness classes, and a vibrant canteen culture that encourages collaboration and innovation.