Summary Posted: May 3, 2024
Weekly Hours:
38.5 Role Number:
200547733 The role you're looking at is part of the Marketing Communications (Marcom) group at Apple. Our team works to ensure that the company’s strategic products are conveyed in the most compelling way to a wide array of audiences in multiple markets and languages across Europe. We develop and create the world’s best marketing communications in support of our amazing products. We're not engineers here at Marcom, but we share the same goal - to make everything we touch beautiful and elegantly simple. Apple’s retail channel and carrier partners account for a considerable proportion of sales in EMEA. As Apple grows its product range the need to work in concert with these channel partners is becoming ever more critical. We believe an ongoing collaborative dialogue is essential to ensure the quality and consistency of partner communications that promote the Apple product range. We are looking for a Partner Communications Manager to work on Apple communications developed by our partners in Germany. Heavy emphasis will be placed on partners relationship management to drive world-class marketing and communications solutions in a very dynamic and fast moving environment. This person will work with the Partner Communication Lead for Germany and closely with the rest of the Channel Marcom Group to implement WW campaigns and develop surrounding programs to help drive awareness, consideration and sales. We are a hands on team that delivers big work. No job is too small or too big! As part of our team you will be supported by inspirational peers and colleagues from around the world, as you contribute to our continued success. If you’re looking for a place to do the best work of your life, this is it. Join us. We can’t wait to see what you will do!
Description Develop deep understanding of the Apple brand, the partner’s brand, and the local market to help drive an innovative partner strategy and amazing partner creative for all Apple products and services Ensure timely and seamless development of all partner-led communications from advertising to the partner’s owned marketing channels in-store and online Ensure strong planning and execution supporting Apple’s new product introductions and seasonal partners’ campaigns Provide partners the resources for campaigns execution (assets, guidelines, BOX, meeting room) Reviews and approvals of Partners’ communications Work closely with the Sales organization to understand business opportunities and challenges that might influence our marketing and comms strategies and solutions. Provide market and partners’ insights to the rest of the Marcom group to develop programs to help drive awareness, consideration and sales Set up robust tracking systems to measure campaign’s performance Monitor, screen grab and document partners’ activities
Key Qualifications - Extensive brand/marketing communications experience ideally from leading industry, or affiliate marketing / digital agencies
- Experience with integrated communications and account/client relationship management
- Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey
- Experience working within a recognized creative/digital-driven organization is a strong plus
- A highly detail-oriented team player with persuasive/negotiation skills
Knowledge of marketing and channel environments and curious about trends and future developments in this area
Education & Experience Degree level or equivalent experience preferred.
Additional Requirements - Full business level fluency in German and English.
- Frequent travel to London is expected and occasional travel to Cupertino, USA.