As Regional Manager you are responsible to develop and grow the direct retail business of Dyson Germany, find AAA+ locations according to the business strategy and to implement the store openings and team development. Moreover, you are responsible of the delivery of the consumer experience excellence in the direct business of the Dyson portfolio at front line level in Germany in order to generate the relevant sell out achievement.
Sell through based planning mindset: sellout planning and achievement being #1 step!
Responsible for project management and new product development rollouts from customer requirement to finished execution, ensure quality of deliverables, within time and cost
Market and competition analysis and establish and conclude on the basis of company objectives and creating of joint business plans
Good knowledge about German cities & visit stores to ensure best practice and monitor competitors in store activities
Communication and control of the direct retail business and ensure premium and brand compliant presentation
Create synergy with extended team members, dotted line reports as well as gather resources from other departments (Marketing, Operations, PR, …) to deliver on goals
Build close relationships with the direct team, including store staff members to improve processes, efficiency and quality of output
Management and control of external agencies resources
Develop activation methods: how to engage best with consumers, what works at events and in store for consumers to experience and understand our products
Plan, execute and measure the results, calculate the ROI and share reports / learnings / best practices worldwide
Be expert in POS & activation processes: be a source of information, inspiration and point of reference for team when evaluating opportunities, ideas and plans of action