Deine Zukunft als Content Marketer – B2B bei img ly GmbH in Home Office – Jetzt bewerben

Content Strategy Development: Collaborate with cross-functional teams to develop and execute a comprehensive content strategy that enhances IMG.LY’s brand and drives engagement.

Content Creation Oversight: Manage the production of diverse content types such as blog posts, customer stories, product demos, webinars, and email campaigns, ensuring these content types align with our marketing strategies.

Editorial Calendar Management: Organize and maintain the editorial calendar in alignment with company goals, product launches, and key events.

Content Distribution: Lead the distribution of content across social media and owned channels to build and engage the audience.

Analytics and Optimization: Use tools like Google Analytics, HubSpot, and LinkedIn to monitor performance and optimize content strategies.

Campaign Support: Assist in the deployment of product-led marketing initiatives to increase brand visibility at the initial stages of the customer journey.

Experience: Minimum of 5 years in a similar role, ideally within a B2B SaaS environment focused on products like SDKs, APIs, or developer tools.

Portfolio Requirement: Demonstrable experience with a portfolio that includes high-converting content across various formats.

Strategic Acumen: Proven track record of successful B2B editorial campaigns, with a strategic approach to digital engagement and growth.

Technical Proficiency: In-depth knowledge of digital marketing channels, particularly LinkedIn, SEO, and email marketing, along with expertise in analytics tools.

Communication Skills: Exceptional command of English, both written and verbal, with the ability to distill complex technical information for diverse audiences.

Independence: Highly independent and self-motivated, comfortable with remote work and capable of thriving in a fast-paced environment.