Amplifon is the global leader in the hearing care retail industry. Since 1950 we've been changing the lives of millions of customers all around the world. And though we are a global company that's constantly growing, we have a start-up approach and strive for innovation every day. More than 19.400 professionals every day in a network of 9,300 points of sales, give back the joy of hearing, feeling and living to thousands of people across the world.
In Germany, Amplifon has the main office in Hamburg and operates with 1.950+ dedicated professionals, throughout a network of over 600 shops, that empower people to discover all the emotions of sound.
Brand & Direct Marketing Specialist (m/w/d) Reporting to the Head of Brand, Communication & Digital, Tobias Groeling, your focus will be on defining the brands value proposition and our offline Direct Marketing campaigns with the objective to increase Brand Awareness and reach new customers:
Brand - You are working on the brand's value proposition (insights, positioning), in order to support Corporate function in the creation of Global Streams
- You will write content, especially on differentiation
- You will adapt global toolkits to local needs
Direct Marketing - You are responsible for the planning, conception, and implementation of marketing campaigns (offline focus) to acquire new customers
- You hold the operational responsibility to execute campaigns from creative briefing, target groups segmentation, production to internal alignments
- You are in charge of performance management of campaigns and planning of continuous improvement measures in segmentation and creative
- You create communication materials with agencies to prolong the marketing campaigns at POS level
- You control the budget, cost and schedule are also part of your tasks
- You develop the target group and inspire the organization with new and fresh ideas to convert your target audience
- You will be in regular contact with Global Marketing (based in Milan, Italy) and will be involved in international projects.
Background & Skills - You have obtained your BSc/MSc degree, ideally in Marketing and Communication and have at least 2-4 years of successful experience in a similar position.
- You have demonstrated an analytical mind and your business orientation allows you to recommend the appropriate action plan to achieve a given objective.
- You also have excellent writing skills, enabling you to create relevant content and synthesize key studies and trends.
- Finally, you are fluent in English (and German). The international dimension of our Group allows you to use your English on a daily basis.
What we offer - Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybrid working policy, allowing employees to work 9 days/month remotely.
- A job in an international company with flat hierarchy and a performance-promoting, dynamic corporate culture where personal contribution is paramount
- Participation in a dynamic and highly motivated team with regular team events as well as close collaboration with colleagues from our parent company in Milan
- Individual career planning and customized training and development opportunities including a comprehensive induction program and a versatile e-learning offer as well as interesting development opportunities (national and international)
- An attractive remuneration package as well as additional benefits including company pension scheme and childcare as well as a permanent employment contract
- 30 days of vacation and flexible working hours
Your application: you can apply with your English CV oder Deutscher Lebenslauf & Anschreiben.