🏨 Senior Director of Communications (m/f/d) - Maternity Cover - Fixed Term Contract bei Rosewood Hotel Group in München for Marketing & PR

General Information

Location: Munich, Germany
Hiring Entity: Rosewood Munich
Department: Sales & Marketing
Employment Type: Fixed Term Contract

Role Overview

The Director of Communications shapes and executes Rosewood Munich's integrated marketing, PR, and communications strategy. This strategic leadership role elevates the property's reputation in the luxury lifestyle sector and drives audience engagement through high-impact campaigns. Reporting directly to the Managing Director, you will collaborate with global corporate brand teams, operational departments, and external partners to accelerate revenue growth, guest loyalty, and market leadership.

Key Responsibilities

• Develop and execute comprehensive marketing, communications, and PR strategies aligned with global brand standards.
• Oversee hotel marketing activities, digital ecosystems, publications, media relations, events, content creation, and UX-driven digital storytelling.
• Monitor and optimize communications KPIs, including Earned Media Value, Share of Voice, engagement, and brand sentiment.
• Serve as the primary media and influencer liaison, hosting press events, interviews, and media trips.
• Manage agency partners across PR, social media, and digital performance marketing.
• Formulate lifestyle, fashion, and retail brand partnerships to amplify property visibility.
• Direct organic and paid social media channels, ensuring visual consistency and brand compliance.
• Steer crisis communications planning and execute reputation management when necessary.
• Lead, mentor, and inspire the communications team while managing annual budgets to drive maximum ROI.

Candidate Profile

• Proven experience elevating luxury brand narratives and crafting global storytelling strategies.
• Strong track record in international PR, media relations, and agency management.
• Expertise in digital marketing, including SEO, paid performance campaigns, and website journey optimization.
• Demonstrated experience analyzing campaign metrics and translating insights into business growth.
• Exceptional leadership, budget management, and crisis communication skills.
• Fluency in both English and German with outstanding verbal and written communication abilities.

About Rosewood Munich

Rosewood Munich opened in Autumn 2023 as the brand's premier property in Germany. Nestled in the heart of Munich's historic center, the hotel spans two heritage buildings—the former State Bank of Bavaria headquarters and Palais Neuhaus-Preysing. Featuring 132 elegant rooms and suites, exceptional dining venues, a full-service spa, and versatile event spaces for up to 400 guests, Rosewood Munich delivers unmatched luxury experiences.