🚀 Active Intern Digital Marketing (f/m/x) bei BMW in München - Shape Digital Strategies

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

Empower your career by taking real responsibility right from the start. At the BMW Group, our experts welcome you as an active team member, encouraging you to contribute innovative ideas and demonstrate your full potential.

Our Munich-based team crafts cutting-edge digital marketing strategies for both BMW and MINI. Join a diverse European team to gain valuable experience in shaping high-impact digital media activities.

What awaits you?

• Support paid media campaigns across key channels including Social Media, Paid Search, and Programmatic, with a strong focus on the German market.
• Manage and oversee sweepstakes campaigns for Germany while coordinating external partners and acting as an interface to internal stakeholders.
• Contribute to digital media projects through close collaboration with internal departments, media agencies, and international colleagues.
• Analyze performance data and generate reports to optimize media activities and boost overall efficiency.
• Collaborate within a diverse European network covering markets such as Italy, Spain, UK, Nordics, and Poland.
• Gain deep insights into BMW and MINI product innovations, brand strategies, and market launches.

What should you bring along?

• Enrolled student in Business, Marketing, or a related field.
• Relevant experience from previous internships or professional training.
• Advanced MS Office skills, particularly in Excel, PowerPoint, and Outlook.
• Solid understanding of marketing funnels, digital channels, and web analytics (experience with Adobe Analytics or Google Analytics is an advantage).
• High analytical mindset, data affinity, and strong attention to precision.
• Proactive team player with high flexibility and strong organizational skills.
• Fluent German and English skills at C1 level or higher.

Ready to support our digital marketing team and gain international media insights? Apply now!

What do we offer?

• Comprehensive mentoring and structured onboarding.
• Personal and professional development opportunities.
• Flexible working hours and mobile work options.
• Fair and competitive compensation.
• Student apartments at the Munich location (subject to availability).

Start date: Earliest start date 01/11/2026

Duration: 6 months

Working hours: Full-time

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on personality, experience, and individual skills.