PUMA
Herzogenaurach
Die international bekannte Sportmarke PUMA bietet am Standort Herzogenaurach eine spannende Möglichkeit für ein Praktikum im Bereich der globalen Markenkommunikation. Als Praktikant unterstützen Sie das Team aktiv bei der Umsetzung regionaler Kampagnen, der Organisation von Events sowie bei Social-Media- und Influencer-Aktivitäten im europäischen Raum. Zudem gehören das Management von Product-Seeding-Programmen und die Erstellung von Performance-Analysen zu Ihrem vielfältigen Aufgabenbereich. Gesucht werden immatrikulierte Studierende mit ersten praktischen Erfahrungen im Marketing, einer starken Leidenschaft für Sport und Lifestyle sowie sehr guten Englischkenntnissen. Das sechsmonatige Programm startet am 1. September 2026 und bietet tiefe Einblicke in ein dynamisches, internationales Arbeitsumfeld.
SPEED & SPIRIT drives candidate selection at PUMA, defined by core values that inspire us to BE DRIVEN in performance, BE VIBRANT in sporting legacy, BE TOGETHER in team spirit, and BE YOU to let individual talent shine.
Support the translation of global campaign toolkits into regional execution, helping prepare market-ready assets and activation plans across European markets.
Support the planning and execution of regional marketing events across categories, ensuring smooth and impactful delivery.
Support cross-functional alignment with Social, Influencer, Category, and Media teams to help integrate activations across the full consumer journey.
Support the execution of regional product seeding programmes - including managing seeding lists, product allocation, talent coordination, and logistics tracking to ensure efficient distribution and brand visibility.
Assist in social media channel coordination, including content calendar support, post scheduling, and community monitoring across European platforms.
Support PR and communications tasks including coverage tracking, press list maintenance, and adaptation of press materials for regional use.
Monitor and report on event and seeding performance, supporting KPI tracking and ROI analysis across key functions: Social, PR, Events, Earned Media, Influencers, and Sports Marketing Activations.
Enrolled for the full duration of the internship in a relevant degree program such as Marketing, Communications, Business, or similar.
First practical experience in marketing, social media, or brand communications, ideally through internships, university projects, or extracurricular activities.
Passion for sports, fashion, and culture, combined with a strong interest in marketing, content, and current trends.
Strong organizational skills with attention to detail and the ability to manage multiple tasks in a fast-moving, cross-functional environment.
Proficiency in Microsoft Office (Excel, PowerPoint), familiarity with social media platforms, and ideally experience with scheduling or analytics tools.
Proactive mindset and genuine willingness to learn in a fast-paced, international environment.
Fluency in English required; additional European languages are an advantage.
Start date: September 1st, 2026; Duration: 6 months.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is a core principle at PUMA, and harassment or discrimination is not tolerated.
At PUMA, every application is reviewed by real people committed to fairness, transparency, and equal opportunity. No automated systems or AI tools are used to make hiring decisions. Isolated administrative steps like interview scheduling may utilize AI assistance, but human judgment drives all decisions.
PUMA is a global sports brand creating footwear, apparel, and accessories. The PUMA Group operates in over 120 countries with around 22,000 employees worldwide.
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