JOB DESCRIPTION
Company Information
You’re an original. So are we.
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labour and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.
Where we lead, others follow. For nearly 170 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga.
Responsibilities:
Support, Coordinate & Improve the Wholesale North Digital Strategy
- Deepdive - Check of missing products for PP // Sellout/Stock Check – AO Push – WOW defined by Customer/KAM
- Analyse Bestseller & Worstseller
- Analyse low cover & sellthrough
- React in season to ensure trade needs // Additional options, Replacement Management
- Own the execution of onsite plans for your division to drive onsite KPIs in line with our strategy // QR – All about Product, UX
- Tracking of Campaigns & Learnings based on data driven insights to ensure we launch with impacts
- Clear communication to Sales Team & wider organization stakeholders
- Identify & deliver opportunities to achieve sell out and sell in
- Insights about the Market & Competition // SWOT – Audit – Reporting; 2 x season pre & main incl.follow up
- Hold regular meetings with the KAMs to monitor results, progress and update strategies and actions // Join Trade Calls with Customer
- Preparation in collaboration with crossfunctional teams to optimize pre-bookings and order book conversion to achieve a fewer, better, bigger
Lead a high-class content & communication approach for our Pure Players in collaboration with Channel Marketing Manager
- Coordinate and facilitate consumer & customer needs // Consumer Insights
- Ensure a smooth end to end shopping journey for your consumers
- Based on direction from trading, highlighting key products or trends through edits, headers, landing pages and content spots
- Drive e-com standards to ensure presence assets, PDPs, Copy and overall brand presentation is in line with LRN.com criteria’s
- Own the sequencing for your category across all pages to drive CTR and conversion rate
- Build a structure to deliver consumer relevant details to ensure a higher sellthrough in season
Tools:
- Salsify/DAM
- Tableau Sellout Report // Units
- Customer Reports
- GSC // Reporting
Stakeholders:
Internal -
- Digital KAM
- Digital SM
- Planning
- Merch
- Channel Marketing
- OPS
- OTC
Extern –
- Site Merchandiser
- Buyer (Assistant)
- Marketing
Requirements:
- You are focused on driving sales whilst maintaining seamless customer journey
- You’re data driven, understand the digital customer, and use key onsite metrics to drive performance
- A digital KPI native. You have strong analytical skills, and the ability to turn analysis into plans and actions
- Solutions orientated
- Organised and proactive
- Have a test and learn mentality
- Excellent Excel Skills
- 3 years’ experience in a Wholesale or Merch role
- High understanding of the market, customer & consumer landscape
- Can translate sales strategy into consumer facing presence
- Previous experience using digital tools and reports
- Communicate across all levels of the business, influencing where required
LOCATION
Offenbach, Germany
FULL TIME/PART TIME
Full time