The Marketing AGSeleration Center is the cross-country marketing expertise centre complementing local marketing in Austria, Germany and Switzerland. It consists of the three teams Competence Center, Culture & Communication and the Channel Hub.
The Channel Hub overall is responsible for the channel know-how and excellence and applying it to cross-country (“AGS”) trade marketing projects. The Merchandising Manager AGS will be responsible for:
1. The local AGS assortment
2. Portfolio merchandising strategy & executions
3. Planograms by brand & portfolio (category, fixtures etc.)
4. Support of assortment & merchandising global agenda
5. Merchandising & assortment insights
Your role in a nutshell:
- Lead the local assortment strategy across all channels for all three countries and build an AGS category strategy based on data to reflect market reality
- Lead the product portfolio strategy and build clear merchandising Guidelines across the portfolio and deliver against them
- Build a Visual Merchandising programming calendar and activate seasonal events with clear Merchandising Guidelines and prioritize across the portfolio based on country specific market insights and new product initiatives
- Build wholistic data and insights-based brand & portfolio planograms and make them adaptable to different assortments, ensuring guidelines and the merchandising strategy is upheld in all stores across the AGS region
- Build strong and collaborative relationships internally with other business functions and externally with relevant partners to help grow the business
- Position MH as a strategic partner to drive overall category enhancement and leverage consumer insights/dat to deliver strategic recommendations & customer arguments
- Execute weekly / monthly / seasonal merchandising/assortment performance analysis and develop action plans to maximize growth and optimize profit, using all available data points