In your role you'll be responsible for coordinating regional marketing initiatives and activations together with our distribution partners and making sure the GoPro brand is represented on high quality standard in region. The regional marketing coordinator will be working cross-functionally between distributors, channel and marketing to help drive demand & conversion for GoPro in region.
What You Will Do
- Guide distributors' marketing initiatives for GoPro to ensure the brand fit and premium standard execution.
- Relay the EMEA/Global marketing plans back to distribution partners (9+) and present opportunities where our partners can amplify existing partnerships (event partnerships, leverage resort credits, utilizing athlete content etc.).
- Collect regional marketing plan from distributors, analyze and present biggest opportunities back to EMEA marketing team.
- Develop regional marketing / activation plans together with the distributor and in collaboration with the EMEA Marketing and Sales teams.
- Help distribute the marketing funds for core retail (Core Energy Fund)
- Create local grassroots kits and tools for distributor marketing activations.
- Help coordinate grassroot event requests and schedule. Support execution, being the contact person for the distributor and GoPro brand expert.
- Support distributors on regional athlete/advocate seeding initiatives.
- Help develop a better understanding for the regions to plan and execute more impactful, efficient and locally relevant activities across all marketing disciplines in close alignment with EMEA marketing department.
- Build a regular communication and workflow with internal stakeholders. This includes being the extended arms of EMEA sports marketing, communications, channel marketing and sales teams.
- Be the voice for regions with EMEA departments, helping guide prioritization of resources and budgets.
Skills We're Stoked About
- At least 3+ years of work experience in Marketing
- Self-motivated, willing to work hard, hands on, collaborative and interested in emerging trends
- You are humorous, willing to learn and have a passion for sports, outdoors and image capturing
- Highly motivated individual who is capable of working in the details while ensuring the overall is on strategy
- Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment
- Fluent in English, multi-lingual capabilities a plus, sports enthusiast and technology interests a plus
- Willing to travel
Why Work With Us?
Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.
Live your best life. We've adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.
Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.
GoPro Highlights
- Get your very own GoPro camera + gear;
- Generous time off policy
- Comprehensive healthcare benefits
- Competitive salary and discretionary annual performance-related bonus
- Gym fee compensation
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more.
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
We strive for the day that no group can be described as underrepresented at GoPro – whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just and happy world. GoPro is proud to be an Equal Opportunity Employer.
#flexible #LI-Hybrid #LI-AC1