📈 Senior Manager Marketing Strategic Key Accounts (Intersport & Sport2000) at PUMA in Herzogenaurach – Driving Strategic Brand Growth

PUMA is looking for candidates who embody SPEED & SPIRIT – individuals driven by performance, a vibrant sporting legacy, and a strong sense of team spirit. Join our team in Herzogenaurach and bring your unique talent to a global stage.

Your Mission

As a Senior Manager, you will take full ownership of the marketing relationship, strategic planning, and budget management for our key accounts, Sport2000 and Intersport. Working closely with Sales Managers, you will align international and national organizations to ensure seamless execution.

• Develop and implement annual trade marketing plans that hit commercial and brand targets.
• Lead multi-channel co-op initiatives, including in-store activation, retail media, digital platforms, CRM, and social media.
• Translate global priorities and guidelines into locally relevant account campaigns.
• Monitor activation budgets while tracking sell-out performance and ROI to maximize impact.
• Foster strong cross-functional collaboration with Sales, Category Marketing, Brand, and Retail Operations.

Your Talent

We are looking for a professional with a proven track record in the sports or lifestyle retail environment.

• 4–7 years of professional experience in Trade Marketing or Key Account Management.
• A deep understanding of wholesale and retail landscapes.
• A commercial mindset combined with high execution discipline.
• Exceptional skills in cross-functional collaboration and account management.

Our Principles

At PUMA, we champion equal opportunities and diversity. We are committed to a fair and transparent recruitment process where every application is reviewed by real people, ensuring accountability and human judgment. As a global leader operating in over 120 countries, we provide a space where everyone is empowered to contribute authentically. If you want to play at the highest level, PUMA is the place for you.