Lightspeed (TSX/NYSE: LSPD) is seeking a results-oriented Integrated Marketing Manager to develop and deliver marketing strategy for the German industry, in Berlin. You will drive growth at the top of the funnel through online and offline channels; masterminding the execution of brand and acquisition campaigns, brand activities, and conversion optimisation initiatives. You’ll also play a leading role in driving expansion and product adoption within our existing customer base. The ideal candidate is data driven and technical, while exhibiting outstanding strategic thinking, experience in crafting world-class marketing campaigns, and the energy and drive to own projects from ideation to execution.
Your key responsibilities:
- Develop, and implement Germany’s annual and quarterly marketing roadmaps, calendars, campaigns and projects to drive pipeline and revenue
- Collaborate with Senior Director, Marketing EMEA to set and own the Germany marketing budget
- Be accountable for DE & CHDE marketing targets: owning and driving brand, offline and integrated marketing initiatives while partnering with regional growth leads to deliver outstanding results and ongoing improvement across performance channels
- Own local targets, milestones and deliverables to support global marketing team OKRs
- Oversee optimization and measurement of customer acquisition, cross and up-sell initiatives, and remarketing in order to deliver incremental sales, and boost retention
- Develop and implement customer marketing activities, including automation programs
- Partner with peers in other regions, to deliver global DE & CHDE campaigns, and Germany localization efforts where relevant
- Partner with Product Marketers to execute DE & CHDE product launches
- Partner with Growth Marketing teams to ensure both tactical and always-on performance campaigns connect with and engage German audiences
- Work with partnerships teams to identify co-marketing opportunities and then drive awareness and acquisition through product and distribution partner channels
- Partner with the Events team to evaluate, plan and implement the Hospitality trade shows and events strategy for DE & CHDE
- Build an amazing brand identity and drive awareness via industry and trade sponsorships and partnerships
- Collaborate and engage with internal teams and external agencies to enhance company PR through effective storytelling, corporate communications and thought leadership
- Work closely with the Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Continually review internal and external data sources to identify growth and expansion opportunities for Germany in the DE & CHDE region
- Own weekly, monthly and quarterly reporting responsibilities for Hospitality in Germany- collaborating with and distributing to local and global stakeholders
Your key working relationships:
As the Integrated Marketing Manager for Germany in EMEA, you need to lead through positive relationships with the following internal parties:
- Senior Director of Marketing, EMEA
- EMEA Marketing Leads (Content, Design, Product Marketing, Growth)
- EMEA Sales Leaders (SDR, AE, AM)
- Global Functional Marketing Leaders (Brand, PR & Comms, Events)
- Global Integrated Marketing Managers
- Staff
Experience:
- Broad marketing background with 5+ years or more relevant work experience with strong preference for experience in business-to-business software and commerce
- Bachelor’s degree in a relevant discipline
- Marketing experience in the Hospitality industry is a bonus
Capabilities
- Proven experience developing and leading marketing roadmaps, campaigns and projects from customer insight to ideation and execution
- A strategic and analytical mind with a customer-centric focus and ownership mentality to deliver on business objectives and high-growth targets
- Mastery for identifying marketing opportunities for new customer acquisition and for growing and retaining an existing customer base
- Excellent collaborator with experience working alongside Product, Marketing and Sales leaders of various levels
- Exceptional project management and communication skills in leading and influencing multiple stakeholders to meet project objectives and deadlines
- Excellent business and commercial acuity
- Demonstrated qualitative and quantitative analytical skills
- Experience utilizing models for, planning, decision-making, and/or budgeting
What characteristics are we looking for?
- Highly organized, analytical and a motivated self-starter that thrives in a fast paced environment
- Strong interperso