EFI is looking for a Channel Marketing Specialist (m/f/x) Maternity Cover, with a focus on social media marketing, is responsible for driving the growth of Fiery, LLC through the development and execution of strategic channel marketing initiatives. This role will heavily emphasize leveraging social media platforms to reach, engage, and convert our B2B audience.
Position will be based in Europe, with preference in UK, Germany or Spain and will have a duration of 1 year (maternity cover).
Key Responsibilities:
- Channel Strategy Development:
- Analyze and understand the B2B landscape, customer segments, and buying journey.
- Develop and implement a multi-channel marketing strategy that includes social media platforms best suited for B2B engagement.
- Manage the approval of sales promotions and build the ROI of each promotion and make strategic recommendations based on past performance.
- Create, curate, and manage all published content (images, video, written) across social media platforms.
- Engage with followers, answer inquiries, and manage customer feedback on social platforms.
- Collaborate with internal teams (e.g., product managers and corporate communitcations) to create compelling social content.
- Monitor social media trends, tools, and applications, and appropriately apply knowledge to increasing the company's use of social media.
- Channel Partnership Development:
- Build and maintain relationships with channel partners, ensuring their marketing strategies align with our brand.
- Provide channel partners with the necessary tools, resources, and support to successfully market our products or services.
- Support and coordinate regional events and open houses
- Act as the main lead for the Drupa tradeshow coordination in Dusseldorf, Germany
- Track and analyze channel and social media metrics to measure the effectiveness of marketing initiatives.
- Recommend optimizations based on performance data and continually refine strategies.
- Collaboration and Coordination:
- Work closely with the sales team to align channel marketing strategies with sales objectives.
- Collaborate with content creators, graphic designers, and external agencies to deliver compelling marketing materials.
- Coordinate webinars from invitations, to content, from hosting to post webinar measurements and analytics
- Continued Learning and Adaptation:
- Keep up-to-date with the latest industry trends, platforms, and best practices in channel and social media marketing.