Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
We are looking for a passionate marketing expert to join our team as a Product Marketing Manager Payment & Shipping (d/f/m).
The Role:
As the Product Marketing Manager for Payment & Shipping (d/f/m) at Kleinanzeigen, your key role is to develop and execute marketing strategies with a strong focus on customer satisfaction and understanding user needs.
You'll collaborate closely with cross-functional teams, influencing stakeholders and advocating for the value of our payment and shipping services.
Your analytical approach, driven by data, will guide you in optimizing e-commerce experiences. If you're passionate about driving product success through marketing and bring a mix of customer focus, stakeholder influence, and analytical skills, we invite you to contribute to elevating Kleinanzeigen's payment and shipping services and enhancing our users' overall experience.
Key Tasks & Responsibilities:
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Owning the Product Marketing Strategy: Develop and execute a comprehensive product marketing strategy for all payment and shipping services offered on Kleinanzeigen. This includes identifying target audiences, positioning, and messaging.
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Market Research: Conduct in-depth market research to identify industry trends, competitor analysis, and user needs. Translate this data into actionable insights for the product and marketing teams.
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Messaging & Value Proposition: Develop compelling, benefit-driven product and feature value propositions. Establish processes for naming new features in line with brand guidelines.
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Data-Based Customer Insights: Utilize data and analytics to gain deep customer insights. Understand customer behavior, preferences, and pain points, and use these insights to tailor marketing strategies and product improvements.
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Feature Launches: Collaborate with the product development and growth teams to plan and execute impactful launches for new payment and shipping features. Ensure successful product launches through effective marketing campaigns.
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Promotions: Work closely with the product development and marketing teams to strategize and implement promotions for payment and shipping services. Drive customer engagement through targeted marketing campaigns, ensuring the success of promotional efforts.
What we are looking for:
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Bachelor's degree in Marketing, Business or a related field or relevant professional experience.
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Proven experience in product marketing, preferably in the e-commerce or online marketplace industry.
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Strong analytical skills and the ability to derive insights from data.
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Exceptional written and verbal communication skills in German and English.
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Proficiency in market research and competitive analysis.
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Experience with content creation and campaign management.
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Strategic thinking and the ability to drive product success through marketing initiatives.
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Collaborative and cross-functional team player.
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
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An attractive Base Salary
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Participation in our Short Term Incentive plan (annual bonus)
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Employee Stock Purchase Program with a match from Adevinta
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Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!
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A 24/7 Employee Assistance Program for you and your family, because we care ❤️
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Win together, lose together is one of our key behaviours. At Adevinta you