Responsibilities:
DJI is looking for an Influencer Marketing Specialist with strong marketing experience who is passionate about networking and relationship building to strengthen the relationship with current and new partners creating content and sharing DJI's promotional messages. This position requires a broad range of skills to build influential engagements and relationships with key opinion leaders and brands in Europe. Core Responsibilities: • Work with the Marketing Manager to develop, implement and coordinate influencer marketing campaigns with the aim of growing DJI's business in Europe through creative, cost-effective and innovative marketing partnerships; • Identify the best external partners, primarily social media influencers and content creators, according to different marketing needs, negotiate and manage contractual commitments, implement effective measurement to assess achievement of objectives, build and maintain proactive and positive relationships with external partners; • Develop and maintain proactive and positive relationships with key social media influencers and content creators; • Activate partners to contribute to DJI product launch campaigns and content creation projects, speak at DJI events, beta test and provide feedback on new products; • Manage video and photo content delivered by partners from sourcing to approval to publishing to storing within DJI content library; • Coordinate with cross functional teams and brand partners to distribute DJI content and increase impact; • Research relevant industry experts, competitors, target audiences and users in Europe;
Requirements:
Requirements: • Fluency in English and Italian is required; • At least 2 years of experience in marketing, in depth knowledge of online marketing strategies and channels, familiar with social media marketing industry; • Bachelor's degree in business, marketing or related field; • Ability to manage and build relationships with DJI’s current and potential partners (influencers and content creators); • Excellent interpersonal, communication and negotiation skills; strong analytical skills, high business acumen, and self-driven; • Successful candidates will demonstrate a high degree of tenacity; • Experience of collaborating and working successfully with multiple stakeholders and multinational teams; • Willing to relocate and work full-time at our Frankfurt Office; Preferred: • Experienced in influencer sponsorships, cross-team coordination and/or project management; • Established relationships with social media influencers and content creators; • Passionate about videography/photography/camera industry/drone technology; • Profound knowledge of European social media and creative landscape