- HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste while maintaining a good conscience - for your body & the environment.
- From D2C to Global Omni Channel:In less than three years, we've profitably scaled HOLY to more than 50M€ in revenue exclusively online. Now, we are on the journey to become a Global Omnichannel brand from a pure D2C model.
- Already more than 400,000 customers: Started in a shared apartment, since April 2021, we have already saved over 30 million plastic bottles - and our community, the HOLY Squad, loves it: 4.7 stars on Trustpilot speak for themselves.
- We are still just getting started: Supported by renowned investors & partners, we aim to revolutionize the soft drink industry. Healthier, tastier & more sustainable. Our team of 50+ people aims high (Coca-Cola, we're coming for you!).
In less than three years, we've profitably scaled HOLY to more than 50M€ in revenue. A significant factor in our success has been our efficient marketing execution, powered by influencer marketing.
This position offers the rare opportunity to bring an already high-performing department to the next level and building the best influencer marketing program in Europe. Looking at our explosvie growth so far the sky is the limit!
You will be leading and expanding our passionate team, and collaborating with performance-focused creators who align with our brand values. The goal is to acquire new customers, thereby increasing net revenue and brand awareness throughout the DACH region.
Responsibilities:
- You will lead and manage our high-performing Influencer Marketing team of 4 (and growing) and support them in their professional growth
- You will own a monthly 6-figure budget to reach our influencer marketing DACH performance goals including data-driven decisions making to maximize performance and reporting
- You will develop and implement an influencer marketing vision to facilitate the acquisition of new customers and retention of existing ones across Youtube, Twitch, Instagram, TikTok, Podcasts and new channels
- You will build long-lasting performance-based relationships with large influencers and the most relevant agencies which align with our brand values
- You will work closely with other departments such as brand, performance and CRM to align influencer marketing efforts with overall company goals and initiatives
- You are knowledgeable: You have a proven ability in influencer marketing, particularly within a D2C environment. You understand the influencer landscape including different content niches on different channels, particularly in the DACH region.
- You are a leader: You have a proven experience leading a high-performing team of at least 4 people and you are passionate about supporting your team members' professional growth.
- You are strategic: You have a proven ability to develop and implement effective influencer marketing strategies. You know how to make data-driven decisions to optimize spending and performance.
- You are a relationship builder: You have a proven ability to establish and maintain positive, productive relationships with creators and agencies that align with brand values.
- You are a collaborator: You possess exceptional communication skills that enable you to effectively collaborate with internal teams and departments, fostering a unified approach to influencer marketing strategies that align with overarching company goals and initiatives.
- You are well connected: An established network in influencer marketing, encompassing creators and agencies within the DACH region, particularly those with audiences that are male-leaning, aged 25-44, and have a digital affinity, is a big plus.
- Language proficiency: Fluency in English and German is a must. Any other EU languages are a plus.
- A successful and growing company: Join a company that has been growing profitable and quickly for the last 16 months and just raised a series A, while many other e-commerce companies are struggling.
- Huge impact and career growth: Enjoy huge impact and upside by taking on an already high performing team and bringing it to the next level. The sky is the limit!
- Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Some of your influencer DACH team members have even been with us since the first year of launching HOLY. Get to kn