Job Summary: As an Advertising Technology Manager, you will be a crucial leader in our dynamic advertising team, responsible for overseeing and optimizing the technological infrastructure that drives our advertising initiatives. This role requires a seasoned professional with a deep understanding of advertising technology, programmatic advertising, and a strategic mindset to enhance efficiency and effectiveness. If you are passionate about staying at the forefront of ad tech trends, implementing innovative solutions, and ensuring seamless technology operations, we invite you to join our team.
Responsibilities:
Ad Tech Infrastructure Management:
- Oversee the implementation and management of advertising technology platforms, including ad servers, demand-side platforms (DSPs), and data management platforms (DMPs).
- Ensure the seamless integration of ad tech solutions to support advertising campaigns and business objectives.
Technology Optimization:
- Analyze and optimize ad tech processes to enhance efficiency, effectiveness, and scalability.
- Stay abreast of industry trends and emerging technologies, evaluating their potential impact on advertising operations.
Collaboration with Cross-Functional Teams:
- Collaborate with internal teams, including marketing, data analytics, and operations, to ensure the alignment of ad tech strategies with overall business goals.
- Work closely with external vendors and partners to evaluate and implement new technologies.
Quality Assurance and Troubleshooting:
- Implement quality assurance processes to ensure accurate ad serving, tracking, and data management.
- Troubleshoot and resolve technical issues promptly, collaborating with internal and external stakeholders.
Data Privacy and Compliance:
- Ensure adherence to data privacy regulations and industry compliance standards in all ad tech operations.
- Implement and maintain processes to protect customer data and uphold privacy best practices.
Training and Knowledge Transfer:
- Provide training and support to internal teams on the effective use of advertising technology platforms.
- Keep the team informed about industry best practices and emerging technologies.
Qualifications:
- Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field.
- Proven experience in managing advertising technology platforms and implementing programmatic advertising solutions.
- In-depth knowledge of ad servers, DSPs, DMPs, and other ad tech tools.
- Strong analytical and problem-solving skills with a keen eye for detail.
- Excellent communication and interpersonal skills.
- Familiarity with data privacy regulations and compliance standards.