Jetzt als German Copywriter (W/M/D) bei Warner Bros Discovery in München durchstarten

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

As the German Copywriter for HBO Max, you’ll help drive the success of the Streaming Marketing team at Warner Bros. Discovery. With your experience and imagination, you will collaborate with innovative Marketers, Creative Managers, Designers and Producers to execute creative campaigns across marketing and editorial channels. You will work in a customer-focused team designing high performance digital communications. This role will take advantage of the crafts of writing and transcreation to match the brand voice with a full-funnel digital 1st approach, while collaborating on various result-driven projects in a quick-paced, learning-based environment.

You will create engaging copy, partner with other peers and ideate creative solutions to unique growth-related challenges.

This job isn’t just about creating and executing top-of-the-line creative campaigns. It’s also about building a meaningful, long-lasting relationship between our brand, millions of people, and the entertainment we all love.

Please submit your application in English.

Your Role Accountabilities…

• Localize English-language master campaigns into German across all consumer touchpoints for streaming in EMEA.
• Support concept development for local campaigns and productions, as well as writing original copy for CRM (email, push and in-app) campaigns, display & social advertising and the HBO Max platform. You’ll also support the German Social Media Manager with organic copy as required.
• Contribute ideas and take copywriting responsibility for German campaigns. You’ll solve strategic and creative challenges with the emphasis on messaging, narrative, brand voice, tone and innovative thinking.
• Create taglines and key messaging in German for all global HBO & Max Originals.
• Ensure copy and ideas are up to brand tone and standards, as well as marketing goals and be responsible for all tone of voice materials for Germany.
• Lead the creation of messages and themes that succeed across mediums, formats and all digital campaign types including display, search and CRM.
• Demonstrate an excellent understanding of German audiences and adapt content to fit their needs and desires.
• Approve German copy created by other Warner Bros. Discovery teams for streaming, including Product and Customer Experience.
• Build up and utilize your own German translation memory in Lokalise.

Qualifications & Experience…

• Solid experience at a content, CRM, performance or digital agency or in-house creative team with a strong focus on digital marketing.
• Portfolio of beautiful work that demonstrates a variety of marketing executions with emphasis on digital and the mastery of spelling, grammar and style.
• Experience with all aspects of digital marketing (e.g., display, content, social media, CRM) and ability to write for all channels.
• History with positioning products or consumer brands to a targeted audience.
• Experience working with social media channels, SEO, and specific CRM product lines (email & push notifications).
• Experience in using analytics to derive insights and further evolve copy.
• Strong time management skills and attention to detail.
• Ability to effectively influence and communicate cross-functionally with all levels. Exceptional verbal and written communication skills.
• Strong aptitude for building effective relationships in a fast-paced, constantly changing and deadline-driven environment.
• An energetic, positive, creative influencer who takes a roll-up your sleeve’s approach is a must.
• A love of television and social media, as well as a passion for staying on top of industry trends.
• Fluent in German and English.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. Severely disabled employees are welcome in our company and will be given special consideration if they are equally qualified. Flexible working hours are offered to assist.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.