Jetzt bewerben: Brand Manager bei Lotus Bakeries in Düsseldorf – Dein nächster Schritt

Functiebeschrijving

• Execution of the annual brand plan for Biscoff
• Development of the BEAR, nakd and TREK brand strategy & growth plan
• Contribution to the Marketing mix planning and best-in-class brand activation across touchpoints together with the Trade Marketing Manager
• Brand performance tracking and identification of opportunities & risks in strong collaboration with the cross-functional team
• Monitor and drive Marketing effectiveness to ensure that budgets are allocated to activities with best ROI
• Budget management and tracking
• Be responsible spokesperson for our Digital shelf assets and an excellent execution together with sales across brands
• Co-operate closely with local cross-functional teams, global teams and central functions

Strong analytical capabilities to further elaborate our brands in the German market is key to the success of this position, as well as pro-active and entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile. The Brand Manager role is based in Düsseldorf and reports to the Marketing Manager Germany.

Profiel

Professional requirements:

• University degree (Masters) in economics, marketing, communications or equivalent
• Ideally 1-2 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
• Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
• Experience in implementation and activation of Social Media campaigns preferred
• Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
• Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
• Fluent (spoken & written) in German and English

Personal qualifications:

• You are a true team player, approachable, pro-active, positive and strong communicator
• You have a great passion for building & emotionalizing our brands and to become a brand ambassador
• You demonstrate strong drive with an hands-on mentality
• You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
• You show strong ownership for your tasks and projects to progress and achieve results
• You want to take an active role in identifying and shaping today’s and future potentials of the business
• You show a positive attitude in life with the ability to inspire others taking them on a joint journey