🌍 Lead Marketing / Expert Nordics (DK/SE/NO/FI) - all genders bei Zalando in Berlin - E-Commerce Fashion Specialist

Stichworte

• Marketing
• Nordics
• E-Commerce
• Fashion
• Strategy
• Berlin
• Zalando
• Growth
• MediaPlanning

Zusammenfassung

Zalando sucht einen erfahrenen Lead Marketing Expert für den nordischen Markt am Standort Berlin. In dieser Schlüsselposition verantworten Sie die strategische Ausrichtung und das Wachstum in Dänemark, Schweden, Norwegen und Finnland. Sie bringen lokale Marktkenntnisse in globale Kampagnen ein und steuern regionale Mediabudgets zur Maximierung der Markenpräsenz. Durch die enge Zusammenarbeit mit funktionsübergreifenden Teams fördern Sie die Kundenbindung und Marktanteile im Bereich Fashion E-Commerce. Das Angebot umfasst attraktive Benefits wie hybrides Arbeiten, Umzugshilfe und umfangreiche Mitarbeiterrabatte.

Benefits und Qualifikationen

• 27 Tage Urlaub
• Hybrid-Modell (bis zu 60% Homeoffice)
• Relocation-Unterstützung
• 40% Mitarbeiter-Rabatt
• Mitarbeiter-Aktienprogramm
• Work from Abroad (bis zu 30 Tage)

Stellenausschreibung

As a Marketing Lead/Expert for the Nordic region, you will spearhead consumer marketing initiatives across Denmark, Sweden, Norway, and Finland. You will act as the vital link between local market insights and global strategies, ensuring the brand's voice resonates powerfully within the Nordic cluster. Your mission is to elevate brand perception and accelerate business growth by translating market trends into impactful marketing actions.

THE ROLE & THE TEAM

Working from our Berlin hub, you will collaborate with Global and Go-To-Market teams to expand our market share and customer base. You will lead the execution of global campaigns while developing market-specific activations that capture local momentum. By partnering with General Managers and specialized business units, you will ensure the Nordic consumer's voice is central to our value proposition and strategic decision-making.

CORE RESPONSIBILITIES

• Develop and implement localized annual marketing strategies to achieve ambitious growth targets.
• Analyze fashion and e-commerce dynamics, competitive landscapes, and customer insights to refine go-to-market tactics.
• Lead creative planning processes in collaboration with local agencies and manage all owned, earned, and paid marketing initiatives.
• Coordinate with Global Marketing and cross-functional teams (Retail, PR, Business Development) to identify and engage core audiences efficiently.
• Manage regional media budgets to maximize investment effectiveness and capitalize on growth opportunities.
• Foster synergies within the Nordic cluster by scaling best practices and leveraging successful local activations.

YOUR PROFILE

• You possess over 8 years of marketing experience, ideally within the fashion e-commerce sector, with a history of driving market share.
• You have a deep understanding of the Scandinavian market landscape, particularly in Denmark and Sweden.
• Your expertise includes planning regional marketing strategies and utilizing data-driven insights to boost revenue.
• You are proficient in managing full-funnel campaigns and collaborating with creative, media, and influencer agencies.
• You thrive in fast-paced, matrix-structured environments and excel at managing multiple stakeholders.
• You are a strong communicator in English, with excellent analytical skills and a leadership mindset focused on inclusive team growth.

INCLUSIVE BY DESIGN

Zalando is committed to being a diverse and inclusive ecosystem. We value talent from all backgrounds and focus on qualifications and skills. We encourage you to apply regardless of whether you meet every single requirement, as we prioritize potential and contribution over conventional checklists.

OUR OFFER

• 27 days of annual leave plus additional volunteering days.
• A flexible hybrid working model allowing up to 60% remote work.
• The opportunity to work from abroad for up to 30 days per year.
• Attractive employee share programs and significant discounts on Zalando products.
• Comprehensive relocation assistance and family support services.
• Access to health, wellbeing, and mental health coaching platforms.
• Continuous professional development through dedicated training and review cycles.