Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.
Language: Preferred multilingual, English and German are must, French/Italian/Spanish will be a plus.
Experience:
- At least 5 years of experience in B2B marketing, with a focus on the EMEA region.
- Proven track record of developing and executing successful marketing strategies and campaigns.
Skills:
- Strategic Thinking: Ability to develop and execute marketing strategies that drive brand awareness, lead generation, and sales growth.
- Event Planning: Experience in planning and executing cost-efficient events, and maintaining an updated events calendar.
- Collaboration: Strong ability to collaborate with global marketing teams to ensure alignment with overall brand positioning and messaging.
- Campaign Management: Proficiency in planning and executing regional marketing campaigns across various channels, including digital, print, events, and social media.
- Market Research: Skills in conducting market research and analysis to identify trends, opportunities, and competitive threats.
- Relationship Management: Experience in managing relationships with external agencies, vendors, and partners.
- Sales Support: Ability to work closely with sales teams to develop marketing collateral and sales enablement tools.
- Data Analysis: Proficiency in tracking and analyzing marketing performance metrics, including lead generation, conversion rates, and ROI.
- Reporting: Experience in preparing detailed monthly reports on key marketing metrics, campaign performance, and insights for senior management.
Technical Skills:
- Familiarity with marketing automation tools, CRM software, and analytics platforms.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
Soft Skills:
- Excellent communication and interpersonal skills.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
- Creative thinking and problem-solving abilities.