Contentmarketing · Social Media Spezialist · Online Marketing m/w/d Sprockhövel Vollzeit/Teilzeit/Ausbildung hulle24 Media Buyer – Google Ads / YouTube Ads (m/w/d) Köln Ausbildung Greator GmbH ELEKTRONIKER FACHRICHTUNG BETRIEBSTECHNIK (m|w|d) Achern Ausbildung Hodapp GmbH & Co. KG
Deine Karriere als Produkt Marketing Spezialist (f/m/x) bei ZEISS Group in Oberkochen – Bewirb dich jetzt
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ZEISS Group
Oberkochen
Stellenausschreibung
Your Role
- Coordinate and support the implementation of the go-to-market strategy for new products, line extensions and follow-up products with the relevant stakeholders from product management, technical application, new customer segments marketing, sales, service, etc. according to strategic priorities
- Support constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan
- Collaborate closely with the Software and NCS Marketing teams as well as other members of the marketing organization
- Support in rolling-out global product marketing campaigns with a high customer-centric approach and create a toolbox for global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.)
- Create industry-leading marketing assets and campaigns with strong focus on the company’s new customer segments to ensure application-driven communication across all product lines
- Upload assets to the central data management system and coordinate the product marketing campaign across the different digital marketing channels
- Work closely together with the marketing colleagues, product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns
- Actively support the internal implementation of a customer-centric approach into the marketing organization
- Work closely together with the national and international Marketing team to improve and make processes and workflows more efficient
Your Profile
- Bachelor’s degree in business administration, marketing, communication, digital marketing, product marketing or related fields
- First experience (a minimum of 1-2 years) in product marketing preferred of technical products with basic experience in designing and implementing product launches and customer-centric marketing campaigns
- Experience in successfully introducing new products in global & local B2B markets
- Ability to understand complex topics and technical products
Your ZEISS Recruiting Team:
Stefan Schmid Weitere Stellenangebote
Prämium Inserate
Projektmanager - Immobilienmarketing / Branding / Kundenberatung
Wiesbaden
STEUERFACHANGESTELLE:R (W/D/M) IM BEREICH STEUERKANZLEIEN SUPPORT - 100% REMOTE
Freiburg
Brand Manager
Nortmoor
Mitarbeiter*in im Verpackungsbereich in 3-Schicht
Waldenbuch
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