Develop what will be important tomorrow.
The world never stands still. And new challenges arise every day. We see this as an opportunity to rise to them. For example, by asking: how can people’s lives be improved? Help us look for the right answers that help society move toward a more intelligent future.
Here at Digital Industries, one of the main pillars of Siemens, we are the market leader in industrial automation, supplying technology used in everything from car production to bottling plants, across the world. This is an inspiring and dynamic role with focus on Marketing Automation within the Siemens Digital Industries Communications & Strategic Marketing Team.
Change the future with us. As a
Global Marketing Automation Expert (f/m/d), you are responsible for creating, deploying, and managing the effective use of our marketing automation tool (currently Eloqua).
- Support and train the demand generation community through consultancy, processes, trainings, and workshops.
- Responsible for execution of global email campaigns, lead lifecycle framework, automated forms, triggered and outbound emails as well as segmentation.
- This role is key to maintaining high quality standards and link marketing automation tactics to CRM and ultimately revenue.
- Scouting for new innovative marketing automation trends and tools, developing pilot use cases within Siemens
- Assure close collaboration between Demand Generation community, Campaign Owners and Sales, develop and execute vision for marketing automation programs, identifying new campaign opportunities that support business objectives
- Maintain and iterate global lead scoring and grading models by using dashboards and reports for overall effectiveness metrics
- Execute and further automate the global lead push to CRM, also virtual, hybrid and physical events
What you need to make real what matters. - Master`s Degree in marketing, computer science, business administration, or a comparable discipline.
- To bridge the gap between communications, marketing and sales in a complex software driven ecosystem you need an affinity to IT and data in general
- Several years of professional experience in email marketing and interactive marketing within the B2B area
- Direct experience with marketing automation platforms, especially Oracle Eloqua, CRM (i.e. Salesforce) and analytics systems (i.e. Oracle Insight, Tableau, Power BI) is a must
- Proven track record in delivering complex digital marketing projects on a global scale and / or campaign execution experiences
- You have good knowledge of a state-of-the-art marcom concepts, practices, metrics, and procedures
- Ability to translate business requirements into technical specifications
- Superior Communication Skills: You are fluent in English and are able explain complex topic in an engageable way. Additional languages are welcome
- Be a reliable partner: You are a team player who delivers results on time and in high quality
- Flexible Work: You have experience working with global and remote teams and are willing work in an agile environment
What we offer.
- This role can be based remotely
- 2 to 3 days of mobile working per week as a future global standard
- Development opportunities for both personal and professional growth
- An environment where everyone can bring their whole self to work and feel a sense of belonging
- 30 leave days and a variety of flexible working models that allow time off for yourself and your family
- Appealing Siemens pension benefits
- Find more benefits here
Individual benefits are adapted to meet local legal regulations, the requirements of different job profiles, locations, and individual preferences.
Make your mark in our exciting world at Siemens. As an equal-opportunity employer we are happy to consider applications from individuals with disabilities.
www.siemens.com/careers - if you would like to find out more about jobs & careers at Siemens.
FAQ - if you need further information on the application process.
Organization: Digital Industries
Company: Siemens AG
Experience Level: Experienced Professional
Full / Part time: Full-time