Result of Service
• IPBES Spanish and English social media and other online platforms updated on time with the relevant, accurate, appropriate and engaging messaging and content • Significant growth in the IPBES social media follower/fan base among Spanish-speaking audiences and engagement rate per platform.
Duties and Responsibilities
The United Nations Environment Programme (UNEP) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment. Established in April 2012, the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) has a membership of over 150 Governments (see www.ipbes. net) and seeks to respond to the needs of governments and other stakeholders to strengthen the science-policy interface on biodiversity and ecosystem services. Under the overall supervision of the IPBES Head of Communications, and the direct supervision of the IPBES Social and Online Media Officer, the Consultant will: Produce, translate, and adapt creative content for social and online media in Spanish and English • Further develop and implement strategies for growth and engagement across IPBES social media channels in Spanish and English, informed by and aligned with the IPBES Social Media Strategy • Write and manage the translations of high quality multilingual digital content from English into Spanish and vice-versa for social and online media • Implement the IPBES Social Media Strategy by researching, drafting, translating, adapting, and scheduling social media posts in Spanish and English (drafts to be approved by management) as needed for Facebook, X, LinkedIn, Instagram, YouTube, and other relevant social media platforms • Plan and implement thematic mini-campaigns across the IPBES social media and other online platforms in both Spanish and English, including specific targeting per platform to Spanish-speaking audiences • Include mentions, tagging, photos, video, audio & graphics in relevant social media posts • Schedule postings as part of an established workflow using the scheduling tools available to IPBES to maximize reach and impact according to specific algorithms of each social media platform and in accordance with approved demographic targeting strategies • Translate various communications materials, such as brochures, media releases, subtitles, and infographics, from English into Spanish and vice-versa Monitoring of IPBES social and online media performance • Monitor IPBES user/fan/follower behaviour on social media across IPBES Spanish and English social media accounts and other online IPBES platforms • Provide regular reports to internal audiences on performance of IPBES social media activities related to Spanish audiences Strengthen follower/fan base and engagement with IPBES social media • Develop and maintain collaboration with the Spanish social media channels of existing and new IPBES partners, allies, and stakeholders • Significantly increase IPBES social media users/fans/followers among Spanish speaking audiences, in accordance with the IPBES Social Media Strategy • Significantly increase engagement rates with IPBES social media posts as well as reach and engage with new target audiences, in accordance with the IPBES Social Media Strategy • Prepare relevant responses to messages from followers in Spanish and English across all IPBES social media platforms and craft direct messages for social media and other online outreach in Spanish and English
Qualifications/special skills
University degree (Master's degree or equivalent) in communication, journalism, media, language, environmental studies, environmental law or related field. A first level university degree in combination with qualifying experience will be accepted in lieu of the advanced university degree. • Minimum 2 years of experience in communications roles, particularly in both English and Spanish; demonstrated experience in operational social media roles in both languages is required • Excellent interpersonal and communication skills and the ability to write clear, concise drafts in English and Spanish • Demonstrated experience with digital communications and digital content creation • Up-to-date knowledge of social media platforms, trends, and functions • Good organizational and personal management skills, with ability to prioritize work issues to meet deadlines with minimal supervision and adjust to changing situations while maintaining focus on delivery and follow-through • Graphic design and basic video editing skills is desirable • Demonstrate