Stichworte
Zusammenfassung
Zalando sucht für sein Lounge-Team in Berlin einen erfahrenen Senior CLM Manager zur strategischen Gestaltung automatisierter Kundenreisen. In dieser Schlüsselposition entwickeln Sie datengesteuerte Strategien, um den langfristigen Kundenwert in 24 europäischen Märkten zu maximieren. Sie transformieren taktische Kommunikation in eine hocheffiziente Revenue-Engine und setzen neue Maßstäbe im Lifecycle-Marketing. Durch die enge Zusammenarbeit mit Cross-Funktions-Teams treiben Sie Innovationen im E-Commerce voran. Ideale Kandidaten bringen fundierte Erfahrung in Marketing-Automatisierungstools und eine starke Datenorientierung mit.
Benefits und Qualifikationen
- 27 Tage Urlaub
- Mitarbeiteraktienprogramm
- 40% Zalando Rabatt
- Relocation Assistance
- 7-8 Jahre CRM Erfahrung
- Expertise in Braze oder Salesforce Marketing Cloud
- Gesundheits- und Wellnessangebote
Stellenausschreibung
The Role and the Team
Lounge by Zalando is a premier online outlet operating across 24 European countries, offering members exclusive, limited-time fashion and lifestyle campaigns. As a Senior CLM Manager based in Berlin, you will act as a Lifecycle Strategist within our Customer Lifecycle Management team. Your mission is to design and orchestrate a sophisticated multi-channel customer journey roadmap. You will elevate our operating model from simple tactical execution into a highly personalized, data-driven revenue engine, directly impacting business growth through advanced marketing automation.
Your Responsibilities
- Design, manage, and scale a strategic roadmap for lifecycle automation and experimentation, focusing on high-value segments like onboarding and retention.
- Drive financial impact by shifting communication strategies toward strict incrementality targets and precise performance forecasting.
- Govern platform orchestration by defining communication matrices and automated logic to optimize touchpoints and prevent channel fatigue.
- Lead cross-functional alignment with Creative, Engineering, and Data Science teams to eliminate operational hurdles and scale infrastructure.
- Leverage advanced analytics and predictive models to refine audience segmentation and implement robust measurement frameworks.
Your Profile
- You bring 7-8 years of strategic experience in CRM, Lifecycle Marketing, or Customer Growth, preferably within high-volume e-commerce environments.
- You possess expert-level technical skills in enterprise marketing automation tools such as Braze or Salesforce Marketing Cloud.
- You are fluent in advanced personalization logic, including the use of dynamic scripting languages, webhooks, and REST APIs.
- You have a proven track record in working with incrementality modeling and translating complex data into executive-level reports.
- Exceptional communication skills allow you to effectively manage senior stakeholders and coordinate across technical and creative disciplines.
What We Offer
- Competitive annual leave starting at 27 days, plus additional days for tenure and paid volunteering opportunities.
- Participation in our employee shares program and significant discounts on Zalando and Lounge products.
- Relocation assistance and a comprehensive suite of family services and counseling.
- Access to health and wellbeing platforms, mental health support, and professional coaching.
- Continuous career development through our internal training platform and regular peer reviews.