📣 Deine Karriere als Associate Manager Marketing Vehicles (temporary / parental leave cover) bei Mattel – Jetzt in Frankfurt am Main durchstarten

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Job Description

For our Mattel office in Frankfurt, Germany, we are looking for a temporary full-time or part-time

Associate Manager Marketing Vehicles DACH (f/m/d)

as part of a parental leave cover for approx. 1,5 years.

The Opportunity:

Mattel is seeking to hire an Associate Marketing Manager Vehicles in the Germany; Austria & Switzerland marketing team. You will be responsible for product line selection and amplifying and executing local marketing, advertising and promotional programs on the Vehicles portfolio. You will ensure effective, creative and efficient implementation of brand strategies and plans by working with various business functions and agencies with the objective to grow sales and market share. Furthermore, you act as key interface on the brand for both internal and external stakeholders and have 1 Assistant Brand Manager reporting to you.

We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen.

WHAT YOUR IMPACT WILL BE:

• Develop understanding of the market, retail dynamics, consumer and shopper behavior in order to drive opportunities and influence product and marketing strategy development
• Product line selection and pricing process execution in line with regional and global guidance
• Design and execute local marketing plans in line with global strategies and priorities
• Partner with Digital team and media agencies to develop and execute effective and efficient media plans
• Identify franchise opportunities in partnership with Consumer Products team and execute joint activation programs
• Creative asset localization and translation validation
• Set product demand forecast in line with the business target, as part of Sales & Operations Planning
• Contribute to driving customer engagement through presentations of product lines and brand plans to local Sales teams and key local customers
• Track and evaluate business results and effectiveness of initiatives and propose actions when necessary
• Manage local marketing budget
• Lead, develop and engage your direct report

WHAT WE ARE LOOKING FOR:

• Preferably 5 years of Commercial/marketing experience within Brand Marketing in Toys, FMCG, licensed consumer goods, Apparel or Health & Beauty industry
• University degree in Marketing, Sales, Business Administration or any other related field (Bachelor/ Master/ Diploma).
• Ability to work on a variety of projects with tight deadlines and to multi-task accordingly.
• Can work effectively in a fast-paced environment.
• Great tactical skills, ability to be flexible and react quickly to changing situations.
• Build and maintain strong and effective, collaborative relationships with a wide number of stakeholders.
• Proactive problem solver with a creative and analytical mind-set, able to read and interpret data and make proactive recommendations based on given insight.
• Positive attitude, will-do-can-do.
• Highly-competitive spirit.
• Results-orientated, winning mentality, and a strong will to succeed.
• MS Office and social media knowledge.
• Very high German & English languange proficiency needed.

WHAT IT'S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we alway