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Job Description

Designation Manager Communications

Program Central Operations

Location Santacruz, Mumbai

Reports to Consultant Associate Director Fundraising & Communication

No of Direct Reporting 1

Total Team size 3

Employment Level Manager

About SNEHA
A secular, Mumbai-based non-profit organisation, SNEHA believes that investing in women's health is essential to building
viable urban communities. SNEHA is 450+ person strong, innovative and progressive organization that works on health and
nutrition in urban slum pockets with women and their families. SNEHA follows the life-cycle approach to health and
nutrition, by intervening at critical junctures (adolescence, preconception, conception, pregnancy, postnatal, infancy and
toddlerhood, family planning) to ensure improved health and nutritional outcomes for women and children living in some
of Mumbai’s most vulnerable and deprived slums and in the Mumbai Metropolitan Region (MMR) as well. SNEHA
recognizes that, in order to improve urban health standards, our initiatives must target both care seekers and care
providers. We work with communities residing in informal settlements to empower women and communities to be
catalysts of change in their own right and collaborate with existing public health systems and health care providers to
create sustainable improvements in urban health. We have currently 6 programs running across SNEHA which are Maternal
and Child Health (MCH), Empowerment Health and Sexuality of Adolescents (EHSAS), Prevention of Violence against
Women and Children (PVWC), Public Systems Partnership (PSP), SNEHA Shakti, Palliative Care and various
domains/departments under Central Operations, Research & Information Management.

Job Purpose
To ensure implement and design the communications strategy for SNEHA to advance the organization’s goals

Scope of Job
Across SNEHA

Key Task
- Define the overall communications strategy for the organization for all its stakeholders and be responsible for its

planning and execution and managing the annual communications budget along with the Domain Head, CEO and
Finance team.

• Effectively communicate the rationale for the organization and its various initiatives and programs using a variety of

mediums across the organization’s stakeholder map. Manage central, pan-organization communications as well as
working with programs to identify talking points and conceptualize and execute communication products including
write-ups, Op-eds, thought leadership pieces, buzz feed style videos, social and digital media products, press coverage,
newsletters, case stories, etc.

• Manage the website and all digital properties ensuring timely updating, security checks and data backups, by hiring and

managing an external vendor. Be responsible and the point person for all matters pertaining to the website in SNEHA.

• Be responsible for the organization’s varied and integrated communication outputs including newsletters, annual

report, program collateral material, website, social media, print media, mass media including interface with vendors for
the same

• Pitch the organization’s work and credentials for awards and recognition, by identifying suitable awards and proactively

applying for the same.

• Have the ability to understand policy and changes in the external environment, relate its relevance to the

organization’s work and work proactively with program teams to sensitize staff on latest developments through
monthly/weekly blasts of news articles and new research. Build capacity among the program team and documentation

1

personnel by conducting workshops on photography, newsletter design, graphic design, blogs and social media
management.

• Supporting the fundraising team by creating communications collateral such as presentations, write-ups, briefs, donor

mailers, social media posts and online/offline campaigns.

• Support program and domain teams in disseminations, consultations and other events by liaising with the media and

taking ownership of all communications collateral for the same.

• Manage media relations for coverage across media channels as well as responding to and managing inbound media

queries. Preparing fact-sheets, press releases for events, seminars.