Purpose & Overall Relevance for the Organization:
- Supports the Director Business Unit and Senior Manager Category in executing the Europe short and medium-term objectives for the respective category, specifically responsible for delivering across all KPIs.
- Implement global strategies in a locally relevant way for Europe, considering different consumer needs and distribution channels.
- Supports in influencing the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
- Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Europe strategic parameters)
Key Responsibilities:
- Responsible for range selection and alignment process within the parameters set by the Europe CTC Range Architecture team to meet the KPI’s
- Responsible for all aspects of category management in the range including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin
- Accountable, in particular, for pricing of the range, including a plan to harmonize pricing across Europe, to meet the KPI’s
- Accountable for supporting Global and Country sell-ins to both retailers and assets where required
- Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
- Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
- Accountable for the Forecast for the Category as part of the IBP process
- Responsible for all KPI reporting of the Category
- Accountable along with the BU Analyst for any scenario analysis required relating to the Category
- Accountable for inputting into the overall seasonal, year and SBP for Category
- Responsible for creating most efficient management of local country club and promo needs through the various supply chains
- Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
- Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process
- Provide a suitable framework for the performance management of the team, coaching and developing junior team members to meet requirements of their role
Key Relationships:
- Global BU
- Country Licensed CTC Managers
- Europe Senior BU Director
- Europe BU Brand Communication
- Europe Sales
- Europe Demand Planning
KPIs:
- Net Sales
- Go in Margin
- (Standard) Margin
- Brand KPI’s
Category Market share – top 5 markets
Category & Range efficiency; in particular global range components
Knowledge, Skills and Abilities:
- High professional maturity
- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact-based decisions
- Strong analytical skills
- Structured, organized and process-orientated
- Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
- Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
- Previous experience in category management/merchandising/ranging
- Strong business acumen, ability to assume a broader perspective (cross-markets/global)
- Attention to detail as error in analysis will have crucial impact on business
- Ability to work effectively within a team environment and under pressure
- Strong organizational skills
- Flexibility to travel internationally
- Strong engaging presentation style
- Intermediate to advanced skills in MS Office
- Fluent in English
- Additional language is an advantage
Requisite Education and Experience / Minimum Qualifications:
- University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
- Merchandising/ cross-functional marketing and/or sales experience experience: 3 years
- Experience in a European market is required