Department Overview
We build our brand around our belief that everyone should have access to better food and higher quality of life. We acquire new customers by winning their trust through superior service, helping their families to run smoothly, and differentiating ourselves with the rich offer of local, fresh, high quality products.
The DACH marketing department is primarily responsible for growing the business: Via executing our marketing strategy based on understanding local customer needs, planning and executing campaigns and activations in order to grow the customer base, to excite and engage customers, and ultimately to plan and generate demand for our services Knurspr in DE and Gurkerl in AT in each city we operate in. The department consists of a local team of campaign managers, growth hackers, CRM specialists, designers, trade and demand planners based in our Munich and Vienna offices, and works closely with a Prague-based central Marketing Hub of CRM, design, campaign and performance experts.
Role Overview
We are looking for a great Marketing Director to lead our marketing department for knuspr.de and gurkerl.at in this decade of rapid geographic expansion and exponential growth. As Marketing Director, you make customers in DE and AT fall in love with our awesome products and service. You bring in-depth experience and a passion for digital technologies. You provide forward-thinking ideas to build and maintain a strong company presence. You determine where the biggest opportunities are and navigate the business towards them. You work closely with stakeholder teams (in Marketing, Commercial, Customer Care and Operations functions) to ensure high-quality executions at high consistency through all digital channels. Ultimately, you drive all marketing efforts to achieve our business topline objectives. You report directly to the local CEO, are a member of the DACH Board, and are in direct exchange with our Rohlik Group parent company in Prague and its management.