Stellenausschreibung

Job Information

Industry

Marketing

City

Mumbai

State/Province

Maharashtra

Country

India

Zip/Postal Code

400013

Job Description

As the digital content division of the client, they develop branded content with creators and influencers across various digital platforms and formats. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 4 years, we have co-created more than 50 originals across nearly 15 content genres with over 20,000 content assets and worked with over 500 creators, building equity for the brands we work with. We have delivered campaigns in over 20 countries across South-East Asia, the Indian subcontinent, Africa, Middle-East, Europe & Latin America.

As a team, we’re passionate about content and pride ourselves on our data-led and creator-first approach - representing the brand’s interest and helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we’re expanding we’re looking for highly driven and motivated individuals to join us.

The campaign Associates will need to become specialists in the branded content and cultural landscape in India. They would need a strong entrepreneurial drive and the ability to deliver impactful and engaging content solutions throughout the year.

About the Role:

We are looking for an individual with 5 to 7 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities:

1. Manage multiple accounts, and develop positive working relationships with clients at senior levels

2. Drive client retention, renewals, upsells and client satisfaction

3. Overseeing campaigns and projects to a specific schedule and within an agreed budget

4. Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

5. Supervise the execution, monitoring and measurement of social media campaigns and their success

6. Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI

7. Conduct research to study social trends, current benchmark patterns, and consumer behaviour

8. Develop community outreach approaches and strategies

9. Execute social media campaigns under the guidance of the campaign lead/ campaign manager

10. Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar

11. Publish posts on the client’s social media channels successfully and in a timely manner

12. Moderate and manage online feedback from fans and clients

13. Lead and encourage teams to perform to the best of their ability

14. Manage team's work flow and load

15. Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

16. Develop social media page strategies to increase user engagement on brands’ channels

17. Analyze customer expectations according to past social media activity

Our values:

1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient

2. We demonstrate honesty, excellence and commitment to success

3. ‘It’s not my job is not part of our vocabulary, we even stuff envelopes

4. We make mistakes, but only learn from them to build resilience

5. We take care of ourselves and our colleagues

6. We are our own managers

7. We are committed to equality and inclusion

8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Requirements

Skills:

1. Well-versed with India’s digital content trends and creators

2. Strong written and verbal communication skills

3. Experience in having worked with youth-centric bra

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