Airwallex
Berlin
Airwallex, eine global führende Zahlungs- und Finanzplattform mit einer Bewertung von 11 Mrd. US-Dollar, sucht einen Senior Manager, der die Marketing-Engine für den DACH-Raum aufbaut und skaliert – mit Fokus auf Deutschland als Prioritätsmarkt. Von Berlin aus leitet die Person die regionale Marketingstrategie über Field, Growth, Partner und Content und agiert als In-Market-Owner zwischen Brand, Pipeline-Generierung und Commercial Execution. Die Rolle ist hochgradig cross-funktional und richtet sich an Hands-on-Operator, die von Grund auf aufbauen können. Gefordert sind relevante B2B-Marketing-Erfahrung im Fintech- oder SaaS-Umfeld, muttersprachliches Deutsch und exzellentes Englisch.
Airwallex is the only unified payments and financial platform for global businesses. Our proprietary infrastructure and software empower over 250,000 companies worldwide – including Brex, Rippling, Navan, Qantas, and SHEIN – with fully integrated solutions spanning business accounts, payments, spend management, treasury, and embedded finance at global scale.
Founded in Melbourne, we bring together 2,300+ innovative professionals across 27 offices worldwide. Valued at US$11 billion and backed by T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is building the global payments and financial platform of the future. Ready to do the most ambitious work of your career? Join us.
We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise, sharp thinking, and motivation driven by our mission. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles.
You're humble and collaborative, turning zero-to-one ideas into real products end-to-end. You leverage AI to work smarter and solve problems faster. Here, you'll tackle complex, high-visibility problems alongside exceptional teammates and grow your career as we build the future of global banking.
The Marketing team at Airwallex defines and amplifies our story to the world – from product positioning to market presence across brand, demand generation, partnerships, and customer marketing.
We partner closely with regional commercial teams and global product, design, and communications to help ambitious businesses understand, adopt, and grow with Airwallex.
We move fast, experiment often, and hold a high bar for creative, analytical, and execution excellence to deliver measurable commercial impact.
Build and scale Airwallex's marketing engine across Germany, Austria, and Switzerland, with initial focus on Germany as our priority growth market.
Based in Berlin, you will lead local marketing strategy across field, growth, partner, and content motions – acting as the in-market owner connecting brand, pipeline generation, and commercial execution. You'll work closely with DACH sales leadership, the VP Marketing EMEA, and global marketing teams to turn go-to-market priorities into measurable pipeline and revenue outcomes.
This is a highly cross-functional role for a hands-on operator who can build from the ground up. You'll own high-impact regional programs including flagship events, partner ecosystem initiatives, localised campaigns, and market-facing content, while ensuring strong lead management and close sales alignment.
This role is based in our Berlin office, with a requirement to work from the office three days per week. We do not offer remote contracts for this position.
Build and execute the DACH regional marketing strategy, focusing on accelerating pipeline and revenue growth in Germany.
Own planning and execution of integrated regional marketing programs across field marketing, digital demand generation, content, partnerships, and local brand initiatives.
Lead end-to-end delivery of events in DACH – owned, sponsored, and partner-led – ensuring clear commercial goals and measurable pipeline impact.
Develop and strengthen relationships with key local ecosystems: founders, associations, partner communities, and strategic networks.
Drive partner marketing initiatives with channel and strategic partners, creating co-branded campaigns and joint go-to-market programs.
Partner with regional sales and business leaders to translate commercial priorities into focused marketing plans and growth plays.
Collaborate with global growth, paid media, ABM, campaign, SEO, and content teams to localise programs for DACH audiences across SME and Enterprise segments.
Lead creation and localisation of German-language and region-specific content: campaigns, case studies, event messaging, and sales enablement materials.
Own the regional lead journey from capture through handoff, ensuring tight sales coordination and strong follow-up processes.
Track, analyse, and communicate performance across channels and funnel stages, turning insights into continuous optimisation.
Act as the voice of the DACH market within the wider marketing organisation, bringing local insight into regional and global planning.
We're looking for people who meet the minimum requirements. Preferred qualifications are a plus but not mandatory.
Significant B2B marketing experience in high-growth technology, fintech, SaaS, or related sectors, with ownership of regional or country-level marketing programs.
Demonstrated success building integrated marketing plans that drive pipeline and revenue across field, partner, and growth marketing motions.
Strong experience running events and ecosystem programs that create
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